Hair
Deep Conditioning Masks Are Adding Heat-Activated Technology as Standard
Formulas that intensify with a heat cap or blow dryer are becoming the default rather than a premium feature.
Wash Day Is Shrinking From a Weekend Ritual to a Weeknight Routine
Faster-absorbing conditioners and leave-in formulas are compressing curly and textured wash routines that once took hours.
Pink and Copper Hair Color Is Trending Toward Warmer, More Muted Tones
Vivid fantasy hair colors are shifting toward softer, more wearable warm tones that read as natural-adjacent rather than costume-like.
Reverse Balayage Is Bringing Depth Back to Over-Lightened Hair
Adding lowlights back into heavily balayaged hair is becoming a common correction for clients whose color has drifted too light over time.
Scalp Micropigmentation Is Moving Into Mainstream Salons
A treatment once confined to specialist clinics for thinning hair is becoming available as a standard salon service.
The Slugging Method Is Moving From Face to Ends of Hair
Occlusive overnight treatments borrowed from skincare are being applied to hair ends, aiming to lock in moisture the way slugging does for skin.
Heatless Curls Are Getting a Serious Formulation Upgrade
New setting lotions and overnight curl formulas are producing longer-lasting heatless curls than the viral silk-scrunchie method alone.
Root Touch-Up Sprays Are Getting Good Enough to Replace Salon Visits Between Colorings
New root concealer formulas match hair color and texture closely enough to extend the gap between professional color appointments.
Hair Gloss Treatments Are Replacing Toner as the Go-To Color Refresh
Semi-permanent gloss services are edging out traditional toner appointments for maintaining color vibrancy between full colorings.