Makeup

Makeup

Milan Spring 2027 Makeup: Cornflower Lids, Blush on the Eyes and Popsicle Pouts

Artists in Milan smudged lips, draped pink blush onto eyelids and glued faux piercings onto models' faces.

Makeup

London Spring 2027 Backstage: Beaded Brows, Faux Tears and Bubblegum Pink Lips

Makeup artists at London Fashion Week treated the face as a canvas, from floral brows to ghostly shading.

Makeup

NYFW Spring 2027 Makeup: Neon Eyes, Soft Purple and the End of 'Clean Girl' Minimalism

Backstage artists swapped barely-there skin for lashes, color and deliberately messy liner.

Makeup

Highlighter Placement Is Moving Away from the Cheekbone

Makeup artists are shifting highlighter toward the center of the face and down the nose, chasing a more natural, all-over glow.

Makeup

Multi-Use Cheek and Lip Tints Are Quietly the Most Profitable Category in Makeup

Simple tinted balms doing double duty on cheeks and lips have become disproportionately profitable relative to their formulation simplicity.

Makeup

The Return of Frosted Eyeshadow, Twenty Years Later

Iridescent, metallic finishes are back on runways and in mainstream palettes, revived with better-adhering formulas than the originals.