Makeup

Makeup

The Case Against Full-Coverage Foundation Is Getting Louder, and Sales Reflect It

Skin-tint and light-coverage formulas continue eating into full-coverage foundation's market share as skin-focused routines dominate.

Makeup

Powder Blush Isn't Dead — It's Being Reformulated for a Post-Cream-Blush World

After several years of cream and liquid blush dominance, powder formulas are returning with finer milling and better blendability.