US Spa Industry Revenue Climbs Past $1 Billion in Growth as ISPA Releases 2026 Study
Photo: Unsplash/Jakub Klucky
The International Spa Association released its full 2026 US Spa Industry Study this month, showing total industry revenue climbing by roughly $1 billion from 2024 to 2025, continuing a multi-year growth streak for the sector even as many other discretionary spending categories have cooled.
The report points to a shift in what clients are booking: rather than purely relaxation-focused visits, guests are increasingly requesting results-driven treatments, services that promise visible, measurable benefits alongside the traditional relaxation appeal, a pattern the report ties to broader wellness trends that have also reshaped the skincare and fitness industries.
Technology integration has become a bigger part of the spa visit as well, with a growing number of facilities offering "digital spa" features, including dedicated apps and wearable devices that track sleep quality, stress levels, and muscle recovery both before and after treatments, giving clients data to go along with the experience.
Industry association officials framed the revenue growth as evidence that spas have successfully repositioned themselves as a wellness category distinct from purely indulgent self-care, a shift that has helped the sector keep growing even as consumers have grown more selective about discretionary spending elsewhere.
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