US Hotels Post Strong June Performance as Occupancy Climbs Above 69%
Photo: Unsplash/Roberto Nickson
US hotel performance strengthened further in June, with occupancy climbing to 69.6%, up 1.6 percentage points from the prior year, according to industry data. Average daily rates rose 6.7% to $173.76, while revenue per available room, the industry's key performance benchmark, jumped 8.4% to $120.97.
The gains extend a strong run for domestic hotels that has continued into July on event-driven demand in several major markets, part of a broader year in which the global hospitality market has been valued at more than $1.2 trillion, a record figure surpassing all previous benchmarks.
Luxury and wellness-focused properties have been the fastest-growing segments by revenue per available room, with spa resorts and longevity-focused wellness hotels reporting particularly strong occupancy and longer average stays compared to standard leisure properties.
Hotel executives have pointed to steady leisure demand, a resilient corporate travel recovery, and this year's America250 anniversary events as tailwinds supporting performance, even as some economists have flagged softer spending among budget-conscious travelers as a risk to watch for the back half of the year.
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